August 1st is a big day in our house. We home school our children and on August 1st our twins, Zoe and Zane, start kindergarten. Julie, my wife, will now have 3 children in Elementary school (the twins, plus Zach who is going into 4th grade) and 1 child, Zadie, who will be starting her preschool activities.
Also on August 1st, we are eliminating cable/satellite television from our house. This is our first, big move toward living a simpler life. This is not necessarily a move against the programming found on television. In fact we are keeping Netflix internet streaming, which houses most of the shows that they watch We are fairly selective about what the kids watch and Julie and I watch very little TV any more. It is not a move against the amount of time that is spent watching TV. While we would love for our kids to spend more time reading or in creative play, the amount of TV they watch has not become a problem. Also, it is not a cost issue. While I will enjoy being able to play with an extra $60 in our budget, the cost was not breaking our backs.
So what is it? Commercials.
Advertising is based on a very simple philosophy. First, create a WANT. Then make that WANT a NEED. Then make that NEED a NECESSITY. Finally (but not really), create a new WANT.
Full Disclosure ... I work in an advertising field and have for the past 12 years. I believe in capitalism and I think that advertising has its place.
Advertising plays an extremely large part in our lives, whether we realize it or not. Why does television exist? Television exists to sell you things. I love NFL football. The excitement, the strategy, the highs, the lows ... I love it. I look forward to the start of the season every year. It is that excitement that has enabled the NFL to receive record breaking television and endorsement contracts. Breaking this down to the core ... NFL football exists to sell me Miller Lite ... or Nike shoes ... or Ford Trucks ... or ... or ... or.
Please don't get me wrong. I believe we make our own choices and that we are not victims to some evil corporate conspiracy. I fear this is whiny ... that's not my point. My point is to use the written word to sort out this journey to simplicity and this is our first attempt. I just know that I am susceptible to wanting what is marketed to me and that I also see that trait displayed in the buying/wanting habits of my children.
Wanting, coveting and envy are all emotional responses to advertising that subtly attaches to much of what we see. The definition of addiction is a habit of activity. Advertising seeks to create habits and influence your activities and if we are not careful, we can develop some pretty unhealthy addictions.
So like the alcoholic that limits their exposure to liquor stores and bars, we will now limit our exposure to the wonderful world of advertising. (With all that being said ... I can't wait for the start of the NFL season ... GO GIANTS)
Friday, July 27, 2012
Wednesday, July 25, 2012
"In The Beginning"
When I break simplicity down to the core, a
picture churns over and over in my mind ... Adam and Eve in the Garden of Eden.
On the sixth day God created man and woman to oversee the land and the
animals. He then looked over all that he created and it was
"excellent in every way."
Now, I know everyone may
not be there with me in my beliefs, but substituting Cro-Magnon and Neanderthal
man into the story can have the same effect for the case that I am going to
make today.
In the first chapter of
Genesis, the author talks about a lot of things that God made. Light,
sky, sea, animals, plants, heavens, earth, people ... But I didn't see one
mention of a Wal-Mart. Not a thought of a Grocery Store. And I bet the
Garden of Eden didn't even have a Starbucks (at least not a drive-thru
Starbucks). No, early man had to live off of the land. What they
could hunt and gather gave them what they would need to make it through the
year.
There is a lesson in
there somewhere. I have grown up to "love" our
modern conveniences, but I have a feeling (that pesky feeling again) that
I "love" them because I don't know a difference. A couple of examples
that have stood out to me lately that I believe are driving that feeling...
- A realization that we are much happier in the woods
than we are in Target.
- A story of someone who came back from a missions trip
to a third world area with the realization that a village, he thought
would be sad and depressed because of the things they don't have, were
happy and content seemingly because they were not aware that they were
missing anything. They were thankful for what they did have and did
not have a nature of coveting what they didn't have
- Another story of a man who took his family on vacation
to a secluded, working farm. They tended to the land and animals
during the day and returned to their rustic cottage (void of electricity)
by night to eat and laugh and play games that they hadn't played in years.
As I wrote in my last post, I
"love" technology. I am not advocating returning to the days of
Adam and Eve. As I said, I think there is a lesson in all of this. Man
and Woman have been around for a really, really, really long time. The
airplane and car are just over one hundred years old. The internet,
personal computers and cell phones have only been available/affordable to the
public for the last 25 years or so.
What I am getting at is that the
things, processes and experiences that we "can't live without", were
lived without for an extremely long period of time. So ... “In The
Beginning" ... We weren't given much,
but it was enough, and it was excellent in every way.
Tuesday, July 24, 2012
Danger Brewing?
Full disclosure … I love technology. I sit here connected to my Wi-Fi, typing on
my laptop, streaming a music station, browsing pictures taken on my phone that
were automatically uploaded to my cloud and accessed through a folder on my
computer. I use GPS. My news comes from
apps. I Facebook, Tweet and Skype. Within 15 feet of where I sit I have 7
devices connected to the internet.
While this seems a bit obsessive as I write it down, I am
sure that a lot of households today have a similar set up. Technology has become an integral part of a
lot of our lives. So much so that the
greatest danger to our country is no longer nuclear or chemical weapons, but an
EMP (for more info read this http://www.usatoday.com/tech/science/2010-10-26-emp_N.htm).
I hypothesize that there may be a greater danger brewing …
A few years ago some friends of ours adopted a baby girl
from China. Carly, the child, was
considered by China to be unadoptable because she is an albino. In China, an albino is considered to be bad
luck and it is likely that Carly was hardly, if ever, held, touched or
loved. If workers did have to touch
Carly, they most likely wore gloves, creating the possibility that Carly had
not had contact with human skin since birth.
We read this … I read this and the thing that strikes me
most is the possibility that little Carly had no human contact for such a long
time. It seems so horrible and sad … and
it is. Yet here we are – “plugged” into the world – but unplugged from true
reality. We have hundreds of “friends”
but are lucky to have one person we can actually share our hearts with. By reaching more people, in more places, any
time, day or night, we are at the same time creating barriers to real human
contact.
Firsts … steps, words, lost teeth, days of school. Exciting … vacations, excursions, adventures,
news. Funny … sayings, stories, pictures
videos. I am sure if you scan your Facebook
and Twitter feeds you will find your fill of all of this and more.
Money trouble, alcoholism, depression, loneliness,
rejection, panic, desperation, fear, jealousy … how much of this are you seeing
of this on your “friends” walls?
I don’t know where I am going with all of this and if you
feel judged, please reread the first paragraph. The purpose of this blog is to begin to
figure out how to simplify life … how to make it less complicated and then
ultimately more meaningful and rewarding.
I think from here, we should take a look at the beginning. Until next time …
Clarity?
It has become quite clear to me as of late that life is not
meant to be this complicated … that we are meant to live more simply. It has not come all at once and I don’t think
that the metamorphosis of this realization has ceased and most importantly, I don’t
quite know what to do with this information … so I decided to write about it. Here we go …
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